Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
good article?raw, honest, and compelling?.it personally made me sad to think of my darling Susie in such turmoil. But, I think what you were saying was ?life can be tough and challenge us at our very core?. Always remember: You have the love of many, many people holding you and loving you.
Susie, that was lovely. Glad you shared all that.
Thank you, my friend.
Susie, Thank you for sharing. The fertility issues that many of us face are generally not talked about. While I have been lucky with IVF, it was a hard journey with few people to talk to about it.
Thank you so much, Gretchen. It’s really nice to hear from you after all these years!
Susie- this article nailed my experience right now -down to a precious single boy around the same age. As I sit here bawling and absorbing your words and feelings, I’m processing how not alone I am, but feel. Thank you for this. Truly. You clearly articulated the tumultuous feelings of secondary infertility. I suffered through a kale/berry shake this morning for the first time hoping to crack the code myself yet again. My intelligence and reasoning is at odds with my hope as I slowly spiral into a free fall of giving up. Then my son will off handedly mention his imaginary brother and sister (even has names for them) and I snap back and hope he is clairvoyant. Thank you for this article.
Oh wow, Shannon, thank you for this comment. I’m mulling that phrase “secondary infertility” and wishing you all the very best (and, I hope, some good news for us both).